ASF Blog

OK, I can’t be the only one wondering where the summer has gone.  If you haven’t noticed summer IS winding down, and while everyone else was on vacation, ASF has been hard at work coming up with a bunch of new technologies and software features to help you run your club.

Once, a friend of mine equated a PT package cost offered at her club to a nice bike she'd been eying, "..and I can make payments on it." She said. The reality is she'll never really ride the bike but her perception of getting a big ticket item, by paying in installments, made more sense. We are a society that rationalizes the 'why's' of spending money by the 'how's' - making payments.

It's 1987, I’m finishing up my marketing degree and managing a GAP retail store.  I still have nightmares about folding jeans.