ASF International Blog

4 Ways to Keep Members Engaged All Summer

Rachelle Dodge — Tue, 01 May 2012 13:00:00 GMT

Member retention during the summer is a challenge our clients are faced with every year. Instead of just worrying about the club down the street, they are now competing against sunshine and fresh air. There is a huge opportunity for us in the fitness industry to keep these members engaged, despite the draw of the great outdoors, so how do we do it?

Christie McPherson: Fit, Fun and Fabulous!

Rachelle Dodge — Tue, 24 Apr 2012 23:36:00 GMT

To start things off with a bang, this month we'd like to introduce you to Christie McPherson, ASF's Client Training Manager and contributor to our blog. Adopting a healthy and fit lifestyle helped Christie shed nearly 80 pounds! We sat down and did a little Q&A session with Christie about her transformation and what keeps her motivated.

The Business of Baseball, Playing the Percentages

Sean Kirby — Wed, 11 Apr 2012 20:58:00 GMT

I’m listening to the Colorado Rockies’ opening day game and instead of a baseball game it’s a “walk-a-thon.” Okay, I’m not enjoying the game, but it triggered this thought. They say that baseball is a “thinking man’s game”, meaning that you’re always trying to think one step ahead, based on the statistical trends of the past. If you think about it, this is exactly the same way we should be managing our companies. I’ll expand on my thought. Baseball coaches are constantly quizzing their fielders about situations. Situational awareness is a trait valued on a personal level as well as your business collectively. What will you do if the ball is hit to right field? Or a long fly ball? How about a soft grounder with a runner on first and third, or second base only? This may seem intuitive, but keep in mind there are a finite number of actions for each scenario, each with a statistical probability for success. We want to ...

March Madness

Sean Kirby — Tue, 28 Feb 2012 01:59:00 GMT

Just three months ago, new members flocked into your club with dreams and resolutions of becoming more healthy, fit and reaching the goal they had set in their mind. This is traditionally the time of year that those members start dropping off the attendance list, losing track of their dreams and realize they're not reaching that goal. They need help.

5 Retention Strategies to Start Today

Rachelle Dodge — Tue, 03 Jan 2012 03:08:00 GMT

Member retention is key to success (and cash flow) in this business. You really do need to treat each member like gold to make sure they aren’t defecting to the competition, falling off the wagon or losing interest in your services. It’s the most wonderful time of the year for our industry, with New Year’s resolutions motivating people to sign up with little or no effort on our part. Now that they’ve joined, what is your strategy to keep them coming? Keep reading for five easy action items to increase your facility’s member retention.

New Year Resolution #1 – Make Signing up Members Easier. Learn how NOW!

Christie McPherson — Mon, 12 Dec 2011 22:45:00 GMT

Each January new members with resolutions of losing weight, toning up or just concerned about overall health come flooding in. Are you ready to handle the increased traffic? One way to be prepared is to make sure your new member enrollment process is as streamlined as possible.

Want to make tracking your sales leads easier and make some $$?

Christie McPherson — Tue, 08 Nov 2011 22:40:00 GMT

How diligent is your club in tracking and following up with your sales leads? New Years is just around the corner, are you prepared for the onslaught of “resolutioners” coming in to check out your club?

Okay, it's almost November....

Christie McPherson — Tue, 25 Oct 2011 02:41:00 GMT

How are you going to capitalize on all of your members (and prospects) that want to lose weight and get fit? Have you thought about offering them the opportunity to finance personal training?

Don't Miss Out On the Conversation

Rachelle Dodge — Tue, 18 Oct 2011 00:28:00 GMT

We’re not successful unless our clients are successful, so we are constantly on the lookout for information that might help your business. We comb the internet, trade publications and other resources, and share some of the best advice out there to help you improve your business.

I had a great service experience at my club!

Christie McPherson — Wed, 07 Sep 2011 01:00:00 GMT

This new feature allows a front desk team to give great personalized service and gives members that 'WOW!' moment. Guess what? It was done within the week, and clients love it!