Read the latest news and stay up-to-date with 
the latest happenings at ASF.

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In the News

  • Instantaneous Information! Advances in club-management software expand and expedite all-points access, CBI Magazine, January 2012
    As technology evolves, the pace of business and the expectations of customers continue to multiply. More

  • Health Club Operators and Personal Trainers Turn to Portable Devices, Club Industry, November 2011
    With the rise of smartphone use and the mobile application market continuing to grow, some consumers have taken their workouts 
    digital, and that means that fitness facility operators must take personal 
    training digital in order to compete.  More
     
  • ASF Launches New Website, August 2011

    "While our former website did a great job of explaining our services to the industry, we feel like visitors to our new site will truly get to see who we are as a company," explains Tamara Valdez, Executive Vice President Marketing. The new website features staff spotlights throughout, showcasing ASF’s most important asset: its people. More

  • Unused Club Management Software Tools Leave Revenue Untapped, Club Industry, August 2011
    Sitting in many fitness facilities right now are valuable instruments that can help increase memberships and revenue, better target prospects and help improve operations. More
       
  • ASF Announces Partnership with InTouch Technology, February 2011  TouchPoint helps our customers reach out a minimum of 7-11 times to each lead & member, which is crucial to increasing sales. We look forward to this streamlined enhancement with InTouch.  More

  • Optimizing Online Offerings- CBI Magazine, January 2011 
    As people increasingly accomplish more via the internet, health clubs are working to satisfy their members’ burgeoning demand for online capabilities. More

  • Fitness Business Canada interview with Sean Kirby, January 2011
    External factors such as the new HST, the economy and high unemployment rates will challenge us to no longer focus on just price to differentiate ourselves from the competition.  More 

ASF Staff Spotlight

Monique Torres

Monique Torres

Customer Service
 
 
“Monique did a great job and I appreciate her help. She took the time to listen to my problem and offered a solution to fix it. Monique is very admirable and should be recognized for that.”
 
-Gary W., Member

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