“With ASF's services, our billing draft increased by 22% right away. Our transition over to ASF was painless. Their handling of the data migration process was invaluable. ASF, hands down, has the best understanding of the fitness industry. They listen and analyze their clients' needs and create solutions to make those ideas work for all their clients. This truly sets them apart from other companies in the industry.
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—Drew Chesler, CEO: Gold's Gym South Beach
Our company was founded on and is still run by the same principal: to provide club owners with the best programs to help them drive revenue and grow their business. In the early days of the fitness business, Richard Reed, a club owner and entrepreneur, was looking for a more efficient way to collect monthly dues from members. He found that other club owners were also frustrated with the lack of billing options available. So in 1973, Mr. Reed created ASF, and pioneered the usage of EFT in the fitness industry.
Through the past four decades, ASF has witnessed the evolution of the fitness industry from its humble beginnings to what it is today, a global industry dedicated to changing lives around the world. Several members of our management team have either managed or worked in health clubs, and that knowledge and experience has been crucial to the development of our product and services. We’ve adapted and expanded our services as the industry has grown and now provide billing, software and marketing services to approximately 3,000 clubs across North America.
